Effective Date: Thu Mar 07 2024 00:00:00 GMT+0000 (Greenwich Mean Time)
Last Updated: Thu Mar 07 2024 00:00:00 GMT+0000 (Greenwich Mean Time)

1. Company Information

2. Introduction

At Tampa Bay Parenting, we use cookies and similar tracking technologies to ensure our website operates efficiently and to provide you with the best possible experience. This page explains what cookies are, why we use them, how you can control them, and our compliance obligations for transparency.

3. What Are Cookies?

Cookies are small text files placed on your device when you visit our website, tampabayparenting.com. They help our site remember information—such as your language settings or items in your cart—so that your experience is smoother and more personalized.

4. Why We Use Cookies

  1. Enhancing User Experience
    • Cookies help us remember your preferences (e.g., language, region, layout) to offer a more convenient and personalized experience.
  2. Improving Website Performance
    • By collecting aggregated data on site usage, cookies enable us to monitor the performance of our website, identify technical issues, and optimize functionality.
  3. Analyzing Visitor Behavior
    • We use common analytics tools (e.g., Google Analytics) to gather non-identifying, aggregated data—such as session duration, page views, and navigation paths—to help us improve our content and overall functionality.
  4. Supporting Marketing Initiatives
    • Some cookies facilitate affiliate tracking and deliver personalized offers that support our marketing efforts. We strive to respect your privacy while serving relevant content.

5. How We Use Cookies and Tracking Technologies

5.1 Essential and Functional Cookies

  • Purpose: These cookies are necessary for the basic operation of our website. They ensure secure access, enable smooth navigation, and remember core preferences (e.g., login details, language settings).
  • Usage: Without these cookies, some parts of Tampa Bay Parenting may not work properly or be accessible.

5.2 Analytics and Performance Cookies

  • Usage: Cookies (e.g., from Google Analytics) collect aggregated data about how visitors interact with our site, such as the pages visited, length of visits, and the paths taken. We use this data to enhance site usability and measure performance.

5.3 Affiliate Cookies and Third‑Party Tracking

  1. Affiliate Disclosures
    • We participate in various affiliate marketing programs. When you click affiliate links on our site, you may be redirected to external websites where affiliates may set their own cookies or use other tracking technologies.
  2. Privacy
    • We do not collect or pass on personally identifying information without your explicit permission. Once redirected, the external site’s privacy policy applies.

5.4 Third-Party Advertising: Raptive

  • Affiliation: This Site is affiliated with CMI Marketing, Inc., d/b/a Raptive (“Raptive”) for the purposes of placing advertising on the Site.
  • Raptive Data Usage: Raptive may collect and use certain data for advertising purposes. To learn more about how Raptive uses your data, please visit: https://raptive.com/creator-advertising-privacy-statement.

5.5 Other Tracking and External Services

  • External Scripts and Resources: Our site may load assets from external sources (e.g., Google Fonts, CDNs, JavaScript libraries) to improve performance or design. These third parties may set their own cookies or track usage according to their privacy policies.
  • Structured Data & Preload Links: We use techniques like structured data (JSON-LD) and link preconnect to improve search engine visibility and page load times. Although these methods do not directly set cookies, they may be associated with external services that do.

6. Legal Frameworks

Our cookie and data practices comply with relevant laws and regulations, including those of Florida. In particular, we:

  • Disclose our data collection, including cookie usage, per Florida law and other applicable statutes.
  • Obtain consent for non-essential cookies in line with applicable privacy regulations.
  • Honor rights regarding personal data, as required under Florida and other applicable laws.

7. Cookie Table (Example)

Cookie NamePurposeDurationCategory
ExampleCookieEnhances site performance2 years (example)Analytics
AffiliateCookieTracks affiliate performanceVariesMarketing
FunctionalCookieRemembers user preferencesVariesEssential

Note: This table is an example. Actual cookie names, purposes, durations, and categories may vary. We update our cookie usage periodically.

8. Managing Your Cookies

You can control cookies on your device in two main ways:

  1. Browser Settings
    • Most web browsers allow you to block or delete cookies. Refer to your browser’s help documentation for specific instructions. Note: Blocking or removing certain cookies may impact site functionality.
  2. Cookie Consent Banner
    • When you first visit tampabayparenting.com, you will see a cookie consent banner that lets you accept or adjust your cookie preferences. You can revisit these settings at any time using our cookie settings link on the site.

9. Your Rights

Depending on where you live, you may have certain rights regarding your personal data, including:

  • Access: Request access to the personal data we hold about you.
  • Rectification: Request correction of inaccurate or incomplete data.
  • Erasure: Request deletion of your personal data where allowed by law.
  • Restriction of Processing: Request that we limit the processing of your data.
  • Objection: Object to certain types of data processing.
  • Data Portability: Request that we transfer your personal data to another organization.

To exercise these rights, please contact us at privacy@tbparenting.com.

10. Cookie Management FAQ

  1. What are cookies?
    Cookies are small text files stored on your device to help websites remember your preferences and track your activity.
  2. Why does Tampa Bay Parenting use cookies?
    • To remember your preferences (e.g., language, region).
    • To improve website performance and functionality.
    • To analyze visitor interactions using analytics tools (e.g., Google Analytics).
    • To support affiliate and marketing initiatives (e.g., tracking affiliate links, displaying offers).
  3. What types of cookies are used on this website?
    • Essential Cookies: Required for basic site functionality.
    • Performance & Analytics Cookies: Track usage metrics to improve service.
    • Affiliate & Marketing Cookies: Track affiliate performance, provide relevant offers.
    • Third-Party Cookies: Set by external services (e.g., Raptive, CDNs).
  4. How can I manage or block cookies?
    • Adjust your browser settings to block or delete cookies.
    • Use our cookie consent banner to customize or withdraw your cookie preferences.
  5. Will blocking cookies affect my experience on Tampa Bay Parenting?
    • Yes. Certain features or functionalities may not work correctly if you disable cookies.
  6. How do affiliate cookies work?
    • Clicking an affiliate link may redirect you to an external site where affiliate cookies track referral information. Once you leave our site, the external site’s privacy policies apply.
  7. How is Raptive involved in advertising?
  8. What if I have more questions about cookies or my privacy?
  9. How often is this information updated?
    • We review and update our cookie practices periodically. Please check this page regularly for the latest information.

Last Updated: Thu Mar 07 2024 00:00:00 GMT+0000 (Greenwich Mean Time)

If you have any questions, concerns, or requests regarding this Cookie Policy, please contact us at privacy@tbparenting.com. By continuing to use our website, you acknowledge that you have read and understood this Cookie Policy.