LIA BEATTY of the Télia Agency

Moms to Know: Lia Beatty, Télia Agency

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With so many worldly distractions, so much noise and too many online lookalikes to count, how can someone attract attention for their brand, establish distinction and maintain relevance in an ever-changing market? As a mother of four, wife of a business owner and founder of Télia Agency, Lia is an absolute stand-out, and she helps every single one of her clients do the same.

 

A young boy in a bright green rash guard and patterned swim trunks smiles excitedly with his arms outstretched while standing in shallow water at a colorful water park. Behind him, vibrant blue, red, and yellow water slides and play structures tower under a partly cloudy sky.

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What inspired you to become a business owner and start a marketing agency?

Lia Beatty: When I was 14, I remember having strategy sessions with my aunt who was trying to start a menopause business! Business mindset has always been my thing. Combine that with creativity, and marketing is the most natural fit for me.

Our oldest was 15 months old and the twins were newborn preemies (3 and 4 lbs) when I decided to resign from my job at Modern Luxury Magazine. On that day, my husband (Drew) was let go from where he worked. We had no savings, no clue what to do.

I instantly went into fix-it mode, and within 24 hours we built out a business plan, logo and website and launched our first business, an athletic performance training business which is still operating today.

Friends asked us who we hired for our marketing, and they started hiring me to freelance for their own companies. Then, past clients from the magazine contacted me for the same. Three years later, I had a full blown business without realizing it. It happened so organically.

 

With clients across the country and a full house with four kids, how do you manage to stay ahead of current marketing practices?

Lia Beatty: There's not a day that goes by that I’m not researching something. If you don’t know someone who listens to podcasts while they work out, now you do! I love hearing people's stories, how they worked through scenarios, winning campaign case studies … I think when you love something you just make time for it effortlessly.

 

Where do you draw your creativity from and also maintain a connection to your client’s unique brand?

Lia Beatty: I love being inspired by other brands, but I don’t ever want to waste my time recreating what's already been done. Yes, it’s my work, but in order for me to make the client happy, they need to LOVE it! It also needs to align 100% with their brand guidelines and values, otherwise I’m missing the mark in our partnership.

 

Share some of your proudest professional moments.

Lia Beatty: From one of my first clients ever being THE Kendra Scott (I’ll never forget HER walking into my office, when I thought I was meeting with her CMO) to hitting my first anniversary in business and then my fifth … those are big milestones when you look at the statistics for small businesses.

Another proud moment was when I signed my first six-figure client contract within my first year of business. I kept that client for four years until they sold the company.

 

 What's next for your own brand? IF WE NEED TO CUT SOMETHING, I THINK THIS Q CAN GO.

Lia Beatty: We have a new look! At first that may not sound like a news-breaking announcement, but for ME, it’s such a big deal. I started the agency seven years ago, knowing it would be successful, but thinking I’d have time to tweak and adjust my own branding as the market requires and as we grew, but I never found that time! It’s a blessing because that has meant we’ve been busy, but I also felt like the cobbler with no shoes.

We produce all of this amazing work for our clients, but then have nothing to show for it with our own digital presence. So, not only did we get what I call a “brand facelift,” but we are also going to focus on Télia Agency updates alongside our client projects. We also may or may not be expanding in more ways than one … !

 

Boy mom, twin mom, and mother of a child that has faced her own set of challenges – when it comes to motherhood, your littles have taken you on an incredible journey. Tell us about your awesome foursome and how they've shaped the way you parent.

Lia Beatty: It’s wild how this question just instantly brings me to tears. They truly are my everything. Everything I do, how I operate, how I am in my relationships … it’s all with them in mind. I can’t ask them to have confidence if they see that I don’t. I can’t ask them to be fearless if they see that I’m not. I can’t tell them to brush off bullies if they see that peoples’ words hurt me. I can’t tell them to forgive if they see that I hold grudges.

My son has taught me how important it is to not just see a woman’s perspective, but what it’s like to be a young boy in today’s world. My twins have shown me that nothing is that serious – live life and sing to every song, even if you don’t know the words! Then there is my youngest. When she was around 20 months old, she started to show signs of regression.

When she was four years old, she struggled to say “mommy” and “I love you.” That was one of the darkest times in my life, because no one wants to watch their children struggle. But I’ve never seen her give up.

She’s taught me to appreciate the “givens,” the things we don’t realize we take for granted. Because no matter what, God never makes mistakes, and He definitely made her into something that will move mountains one day. Being a mom…being THEIR mom….is single handedly the best thing that has ever happened to me.

 

You’re a girl from Atlanta with cultural roots in Greece, and your mother, father and siblings all live in Tampa today. What family values have you learned from them that you have also taught your children?

Lia Beatty: Nothing in life is more important than your family. It really is the root of everything we do. Growing up, my dad would always tell us: You know you are each other's best friends. Not the people outside of this house, but who is right here is who is important and will always be important. No matter what disagreements or family drama (we all have it!), there is nothing that would keep us from being there for each other.

 

What is your favorite thing to do in Tampa Bay with your kids?

Lia Beatty: We moved here for the beach, and that will always be our favorite thing to do!

 

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Photo credit: Télia Agency | Originally published in the March 2025 issue of Tampa Bay Parenting Magazine.