Florida Strawberry Festival

How to Have the Best Day Ever at the Florida Strawberry Festival

The 89th Annual Florida Strawberry Festival is back in 2024, kicking off on February 29 through March 10. The theme for this year is “Out of This World!”

We guarantee that there will be no shortage of strawberry shortcake… and strawberry everything at the festival, so come hungry! Bring cash too since you’ll need it to purchase the strawberry shortcake and other items. Some booths take credit cards, but not all of them. Cash is king at the festival.

Since you’re here, you probably want some more details. Well, friends…we’re here to deliver with pro tips and ‘need to knows’ to help you plan the best day ever at the Florida Strawberry Festival. We got some help from event planners who also happen to be parents of little kids, so you know they’ve got the scoop!

First things first… How to get tickets and special discounts for the Florida Strawberry Festival.


The festival runs February 29 through March 10, 2024, at 2209 W. Oak Avenue in Plant City from 10:00 am-10:00 pm.

Admission is $10 for adults ages 13 and older, $5 for kids ages 6-12, and kids 5 and younger are FREE. There are Florida Strawberry Festival discount days.  Just a few worth mentioning for families:

  • Saturday, March 2: MidFlorida Credit Union FREE Kids Day. Kids through high school age are admitted for free!
  • Sunday, March 3, and Sunday, March 10: Coca-Cola Family Day. Present any empty Coca-Cola brand can or plastic bottle product to receive $5 off ride wristbands.
  • Tuesday, March 5: FREE Kids Day. All kids up to age 17 are admitted free with a paid adult. Ride any single ride for $2.
  • Wednesday, March 6: Grow Financial American Heroes Day. All active, reserve, and retired military veterans, law enforcement, first responders, and healthcare professionals are admitted free with valid ID.

You can also pick up discounted tickets at most Publix stores-tickets come down to $8 for adults and $4 for kids. Here’s the list of participating Publix stores.

How to get to the Florida Strawberry Festival and where to park


As far as getting to the Florida Strawberry Festival, here are the recommended routes.

Where to park at the Florida Strawberry Festival 

Nothing is worse than getting to an event and then not being able to find a parking spot! There are three official lots around the event: Blue, Gray, and Red Parking Lots off Ritter Street, Highway 92, or Highway 574. Parking is $5 for most cars and vehicles and goes up as your vehicle size gets bigger. There is a tram that will take you to the entrance at Gates 10 and 14.

You can also park in non-festival lots like at Bryan Elementary School, Tomlin Middle School , and others for $10, so be sure to bring some cash.

We do recommend attending on a weekday if you can because, as you can imagine, weekends get pretty busy.

What to Know Before You Go to the Florida Strawberry Festival with the Kids


A little bit of planning ahead is always a good idea, especially when you are going to the Florida Strawberry Festival with the kids. You can view the event map here.

There are a ton of things to do with the kids once you get there. The Kiddie Korral is where you’ll find a bunch of rides for the kids. It does cost extra money to go on the rides, so consider purchasing an armband. The Belle City Midway has tons of rides too.

If you and the toddlers need a bit of a break, there is a Kids Coloring Station right by the Kiddie Corral where kids can take a coloring break.

There’s also a Mother & Baby Suite in the TECO Expo Hall which is in the center of the festival grounds near the Wish Farms Variety Stage.

Also, if you decide to leave the stroller at home and your kid decides they’d rather ride than walk, strollers are available for rent for $13 and wagons for $18.

Kid-Friendly Entertainment


If your kids love animals, they will LOVE the Florida Strawberry Festival where they can see kids just like them participating in livestock shows. In fact, it’s the kids who participate in the livestock shows that inspired event organizers to make sure they hosted this year’s event so the kids can showcase the animals they’ve worked so hard caring for.

Kids Coloring Corner and the Robinson Racing Pigs (both are right by the Belle City Midway) are kid favorites along with Pompeyo’s Dog Show and shows like the Aaron Radatz, Magical Entertainer, and let’s not forget meet and greets with Mr. and Miss Berry!

There are more family-friendly events and of course, multiple shows per day for each of the events mentioned above. You can check the event times here to plan your day.

Be sure to stop by the Strawberry Production Display to say hello to reps from the Florida Strawberry Growers Association. You can see how farmers grow and harvest strawberries and take advantage of some cute photo ops too!

The Rides at the Florida Strawberry Festival


Kids will love the rides at the Florida Strawberry Festival! You’ll find the rides in the Belle City Midway and the Kiddie Korral.

Check out the Berry Big Wheel which features 36 fully enclosed gondolas that can hold up to six people. It’ll spin you around for awesome festival views for 10 minutes. You can check out a full list of rides and attractions here.

But, that’s not all! There are 11 kiddie-sized rides in the Belle City Midway and 30 more thrill rides for older kids and adults! If you add in the games and other attractions, it tops 80 total, so there’s plenty of fun to be had!

You will need to purchase armbands or ride tickets and there are a few discount days on the books. There are ticket booths in each section. Check here for discounts.

The concerts!


This is your chance to see some of our favorite performers live on the Wish Farms stage! The Oak Ridge Boys, The Beach Boys, Jordan Davis, Black Eyed Peas, ZZ Top, Riley Green Foreigner, Jo Dee Messina, and Flo Rida are among the many well-known performers scheduled to appear. There is a separate ticket for the concerts, so keep this in mind.

You can purchase tickets at the Amscot Ticket Office at 2209 W. Oak Avenue, the Florida Strawberry Festival website or by phone.

Don’t forget to taste the world-famous Strawberry Shortcake!


It wouldn’t be the Florida Strawberry Festival without STRAWBERRIES! The event’s world-famous strawberry shortcake can be found at three locations this year:

  • St. Clements Shortcake Booth on the south end of the Parke exhibit building
  • Transformative Life Church Shortcake at the Entenmenn’s Strawberry Tent
  • East Hillsborough Historical Society Shortcake Booth on the Southside of the TECO Expo Hall

We caught up with Kevin McFaul at the St. Clements Make-Your-Own Shortcake booth, the only make-your-own shortcake booth at the festival.

“You walk in the door and we offer you a cake or a biscuit, the biscuits are more southern versus the sponge cake, and then we hand you the bowl and it’s up to you to put as many strawberries in and as much whipped topping you want. At the end of our line, we’ll give you a topper berry which is a really pretty berry that tops everything off and then you get a St. Clements sticker and you’re done,” he told us.

This is the organization’s 49th year participating in the Florida Strawberry Festival and they’re expecting to serve 100,000 people again this year.

You can also purchase freshly picked strawberries during your visit! This year, you can buy flats of berries at:

  • Wish Farms in the northeast corner of the Parke Exhibit building and outside of Gate 1
  • Parkesdale Farm in the south end of the Parke Exhibit building and outside of Gate 16

There are also a ton of food vendors with kid favorites like pizza, chicken tenders, and corn dogs. But, that’s not all, friends!

Here are some of the NEW food items at the Florida Strawberry Festival:

  • Strawberry Dole Whip 
  • Strawberry Pizza
  • Strawberry Cream Puffs 
  • Strawberry Fudge
  • Chocolate Strawberry Shortcake Milkshake
  • Strawberry Cobbler
  • And SO MUCH MORE!!