Amy Lundy

A devoted mother of three, Amy Lundy spent 15 years in corporate marketing and events before becoming an entrepreneur. Driven by a desire to spend more time with her family, she created small fry society, the company which puts on MOABS events across the country every year. What first started out as a unique “mommy and me” concept to connect top-notch local brands with new parents, quickly grew into large-scale regional events to serve a much larger expectant and new parent population around the country.When Amy developed the MOABS concept in 2012, she focused on four key values: inclusivity, education, celebration, and relationship-building. While the company has grown significantly, her values have never changed. Events remain focused on the needs of expectant and new parents, and as current events, health trends and baby gear changes, MOABS has evolved too. Necessity is the mother of invention, and no one knows this better than Amy. In 2020, in response to the coronavirus and the challenges expectant and new parents were facing, Amy pivoted MOABS and went fully digital with Project Pregnant. In-person or virtual, Amy's goal is always for attendees to walk away with new insights, resources, friends and ultimately a renewed sense of confidence.Amy resides in Boca Raton, FL with her three children, Alexandra (12), Jude (9) and Daryn (6).