Juliette Feld Grossman shares the story behind the NEW Ringling Bros. and Barnum & Bailey Circus

Juliette Feld Grossman shares the story behind the NEW Ringling Bros. and Barnum & Bailey Circus

Six years after taking what we thought was the final bow, the Ringling Bros. and Barnum & Bailey Circus is roaring back to life…without the roars of real animals. The roar of laughter though; that’s guaranteed.

The historic circus that entertained generations of families for 146 years before that final performance in 2017 is back in Tampa from January 5-7, 2024 at Amalie Arena with an all-new REIMAGINED show and it is spectacular, friends.

*And, since the weather isn’t supposed to be great this weekend, it’s a great way to spend some time indoors with the kids while making forever memories at this awe-inspiring show. Just don’t forget to pack a poncho for the walk to the car.

First things first…How to get Ringling Bros. and Barnum & Bailey tickets

You can pick up tickets for the Amalie Arena show starting at $20 each through Ticketmaster. Here’s the best part, there are no bad seats since this is a circus ‘in the round’, meaning, no matter where you sit, you’ll have a great view. More on that in a bit…

(Get your tickets here.)

Show dates and times:

  • Friday, January 5: 7 pm
  • Saturday, January 6: 11 am, 3 pm, 7 pm
  • Sunday, January 7: 11 am and 3 pm


Reinventing Ringling: Creating an All-New Show for You

We still remember that final performance at Amalie Arena in 2017. It was sad to see the iconic show go, but we also knew that times had changed. There was less of an appetite for live animal performances and technology was changing audience attention spans and expectations.

After a  few years of research and soul searching the Feld family, owners of the circus, were left asking, what was the HEART of Ringling? Juliette Feld Grossman says it was… change.

Evolution was the reason the circus was able to survive for as long as it did, so if they wanted to bring it back, it needed more than change. It needed to be reimagined altogether.

Over the last few years, the Ringling Bros. Barnum & Bailey Circus has undergone a massive reinvention and it all happened at Feld Entertainment headquarters, just south of the Sunshine Skyway in Palmetto.

Ringling Circus tallest unicycle in the world
Watch Wesley Williams ride the tallest unicycle in the world at the ALL-NEW Ringling Bros. Circus!

They scoured the globe to find the world’s best performers and after going through more than 4,000 applications, they selected 75 people from 18 countries to bring this immersive show and jaw-dropping show to life in ways you’ve never experienced before.

We got a sneak peek of the show in September before they kicked off their 50-city tour and it was everything they promised it would be.

We met with Juliette Feld Grossman, who teamed up with her father Kenneth Feld to produce The Greatest Show on Earth, to talk about the evolution of the beloved circus and their unique family business.

Juliette Feld Grossman
Juliette Feld Grossman, producer of Ringling Bros. and Barnum & Bailey Circus and Feld Entertainment Chief Operating Officer.

What makes this new production of The Greatest Show on Earth so unique?

Juliette Feld Grossman: One of the things that is great about this production is that it’s 360 degrees, so we’re ‘playing in the round’ which means that no matter where you sit, you’re going to have a different experience, and point of view, but you’re going to have a great opportunity to see the performers from all different vantage points. We think that’s an important part in terms of really great value also for families.

It has been exciting and really fun to look at what is really important about Ringling and reimagine it for today’s audiences. We looked at a balance of comedy, thrills, and artistry; in terms of the acts we brought into the show. Making sure we had those elements that leave everyone feeling like they had a different favorite moment and making sure we had a balance too that would reach different generations, so that we’ve got a show that’s fun for kids, for parents, and for grandparents.

Ringling Bros.and Barnum and Bailey Circus
The creative team went through more than 4,000 applications from across the globe and found 75 of the world’s best performers who come from 18 countries.

While the show has been reimagined, there are some iconic performances returning.

Juliette Feld Grossman: We have a lot of iconic forms of performance, but we brought them back in a completely new way. For example, with our high wire, we now have a triangular apparatus, so it’s incredibly daring to see four performers on this triangular apparatus because as they walk across one, the apparatus has a vibration to it so it really heightens the level of skill required to perform.

We also have this incredible criss-cross trapeze so when we talk about performing 360 degrees, we wanted to make sure our acts could connect in that wide, huge space and so we created this action-packed trapeze I think people will love and it’s going to be unlike anything they’ve seen before.

What I really feel in my heart is everyone will leave here with a different favorite moment and to us, that means we’ve truly accomplished what we set out to do in creating The Greatest Show on Earth.

Ringling Bros. and Barnum & Bailey Circus trapeze
Trapeze act at the Ringling Bros. and Barnum & Bailey Circus.

Technology is such a big part of our lives now and it’s something you’ve tied into the show.

Juliette Feld Grossman: What we created here is an environment that highlights our performers, that puts them on a pedestal in many ways, and brings us in closer to provide that connection to not only the people you came with but the performers. So, we used technology to connect people with our performers, whether it’s bringing in video elements into the show which you’ll see around the base of our center stage. Also in the air, we can see things we’ve never seen before like feet walking across our triangular highwire for the very first time.

RIngling and Barnum & Bailey Circus aerial display and video monitor
Giant rounded video monitors give you an up-close look at the action happening above while bringing in the audience as well for engaging moments. Photo by Laura Byrne.

What has it been like to work with your dad on this project?

Juliette Feld Grossman: It’s a lot of fun because my dad is the most experienced and knowledgeable person in terms of creating live shows and particularly circus; he has over 50 years of experience, so for me to get to work with him as my dad and as my mentor, is just such an incredible opportunity. We’re a really good team because we listen to each other, we work together, and we bring different vantage points together to create something that can connect.

As a mom of three, you’ve also made your own kids a part of the experience.

Juliette Feld Grossman: I have three kids and I do bring them in sometimes to check out things we’re doing. I also show them elements of the show, I play the music for them to see how they respond and it’s been fun for me to share this process with them and also I’ve learned a lot from hearing their feedback.

Do you think they’ll follow in the family’s footsteps in the entertainment business?

Juliette Feld Grossman: Too early to tell…

There’s a lot of balance happening in the show, literally! But what’s it like finding balance as a working mom (if there is such a thing!)

Juliette Feld Grossman: I think I stopped looking for balance, but I have a wonderful husband and partner, so we work together to plan out every week and to look ahead and to make sure, even though we both work really hard, that the kids are central to our lives.

Your family business, Feld Entertainment, is literally in the business of creating unforgettable moments for other families around the world through brands like Monster Jam, Disney on Ice, and Jurassic World Live. What has made working on the Ringling project so special?

Juliette Feld Grossman: We know that Ringling, while it might be our family business, it’s an important part of a lot of families’ lives and memories and experiences and so it is really special to get to bring that back for so many families and to see within our performers, our crew, and even our entire company, so many families working together to create this production.

The Lopez Family high wire act Ringling Bros. and Barnum & Bailey Circus
The Lopez Family high wire act is among the families who perform together in the reimagined Ringling Bros. and Barnum & Bailey Circus. Photo by Laura Byrne.

You are raising your family here in the Tampa Bay area in Sarasota. What are some of your favorite things about living here?

Juliette Feld Grossman: We like spending time outside. We moved here from Chicago where you certainly have to be inside a lot when super cold, so it’s been fun to spend more time outside. We’ve really enjoyed getting to know the area and there are a lot of great places within the state that we road trip to and enjoy getting to explore together. 

Ringling circus
Music is another big part of the show. One of the Show Guides (rather than a ringmaster) like ARIA sings the show’s theme song we guarantee you’ll be singing as you leave. Photo by Laura Byrne.

Performances you can expect to see at the reimagined Ringling Bros. and Barnum & Bailey Circus:

  • Live musical performances by Show Guides Aria and Stix
  • Triangular High Wire with the Lopez Family
  • Criss-Cross Trapeze
  • BMX Stunt Bikes
  • Tallest Uniccycle
  • Double Wheel of Destiny
  • Human Rocket with Skyler
  • Robotic performer, Bailey, a robotic dog!
  • and so much MORE!


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